Auction.com Banner Creatives enabled our client to market their products more effectively to targeted traffic on the web.


Summary

Auction.com needed advertising banners made to promote their new real estate program offerings. We produced several different banners for them using Adobe Flash in 11 different banner sizes.

Project Requirements

  • Create engaging visual designs that will inspire viewers to click on the banner
  • Design a layout that can work in 11 different ad banner sizes
  • Make sure banners follow IAB and Google AdSense standards for file size and format

The Solution

This project required us to work very closely with the client in terms of the copy. This was due to the delicate legal nature of statements made for the real estate field. We also brainstormed the art direction very closely with the client, to make sure the visuals and copy they provided was in alignment with their overall branding strategy. We were able to produce 9 campaigns total in a short span of several months, with each campaign utilizing 11 different banner sizes across different marketing channels.

My Role

Designer, Flash Programmer

Link to example animated banners


© John See Consulting. All Rights Reserved.